About Us
Two Names, One Promise – that’s the foundation of F&Y General Trading L.L.C
Based in Abu Dhabi, United Arab Emirates, we proudly serve the UAE, GCC, and Middle East market. Driven by Quality, Defined by Trust, our mission is to deliver premium products that inspire healthier lifestyles for every member of the family.
As the exclusive agent and distributor of ALOR Signature, we bring Malaysia’s award-winning snacks to your table – naturally delicious, responsibly sourced, and crafted without GMOs, preservatives, artificial coloring, flavourings, or added sugar.
Backed by internationally recognized certifications – including **ISO 22000, HACCP, GMP, BRCGS Food Safety, Halal Malaysia, and Malaysia Power Brand **– we ensure the highest standards of quality and safety in every bite.
We are proud to be the only company in the UAE offering freeze-dried fruits and freeze-dried yogurt bites specially made for babies **from 10 months **– a safe, wholesome, and exciting way to introduce little ones to healthy snacking. Alongside our baby range, we offer products loved by health-conscious adults, busy parents, and growing children.
With ALOR Signature, healthy snacking isn’t just better for you – it’s a daily pleasure the whole family can share.
OUR MISSION
Our mission is to provide families across the region with natural, safe, and high-quality products. We are committed to excellence, transparency, and long-term partnerships built on trust.
OUR VISION
To be a trusted bridge between global innovation and Middle Eastern markets, delivering premium products that inspire healthier lifestyles.
Our Core Values
Quality
We never compromise on the quality of our products and services.
Trust
Building strong and lasting relationships with our partners and customers.
Innovation
Bringing unique, exciting snack products to the market.
Integrity
Acting with honesty, fairness, and transparency in every aspect of our business.
Sustainability
Promoting healthier lifestyles while caring for the environment and community.
Customer-Centric
Understanding and prioritizing the needs of families we serve.